Role
skill
Timeline
Creative Director
Digital Focus
2 years
Over the last 5 years, Cricut expanded rapidly. To support that growth, we identified an opportunity to evolve the website and began by running a series of focus groups to understand how members navigate and interact with the platform. Those learnings were converted into a Figma prototype, enabling refinement and optimization prior to launch. This early effort led to significant drop in both exit and bounce rates.
